Modules that work with the Tag, such as LEDs or touch sensors, are developed by Google to meet manufacturer needs. Some products could even end up having more than one. It can interface with modules that Google designs to be flexible for future products, but are requested as needed by designers of new Jacquard-enabled products. The tinier piece of hardware can be embedded more places - perhaps even shoes or hats ( smart shoes are definitely becoming more of a thing recently). The Levi's jacket used the first-gen version. The new Jacquard 2.0 platform uses a smaller, possibly more durable chip underneath, which is the black puck I've been shown. The Yves Saint Laurent backpack's Jacquard Tag. Poupyrev and Giles tell me not all Jacquard products will be luxury priced. but you will see some surprising things using this technology," he says. "We'll have more stuff coming from us, fingers crossed. Poupyrev has been with ATAP since 2014 and birthed both Jacquard and Google's Pixel 4 radar-based tech. That's why I'm even more curious about the products Google's not telling me about yet, ones that I'm told will be more affordable and will also include the Jacquard Tag. This product isn't designed for me, and it isn't likely designed for most everyday people. It's a $995 luxury bag with a touch-and-tap-enabled left smart strap. The Yves Saint Laurent Cit-e backpack is the first new fashion product with Google's new Jacquard Tag inside. It's starting with a high-end backpack and a new Jacquard app that will allow customized Google Assistant requests to be assigned to gestures. This year, Google plans to start building a larger wave of Jacquard products. I didn't like its limited use, the limited washability or its cost. I never got to wear the jacket, but I was skeptical of it. The jacket worked like a remote to your phone: Touching the fabric controlled music and phone functions, but only a certain subset. Two years later, a Google-powered smart denim jacket from Levi's, the Commuter X jacket, debuted. I saw demos of Google's Jacquard smart fabric back then: The woven material was touch sensitive and could work like a giant flexible trackpad. Google first debuted Project Jacquard, a smart fabric initiative to create gesture and tap-connected wearables without screens, back in 2015. The original Jacquard Tag inside the Levi's jacket was longer and larger. They explained why Google's sticking these tags and sensors into clothes, and told me what could come next. Poupyrev and Giles are guiding the launch of the next wave of Jacquard products. I spoke to Google's Advanced Technology and Projects Director and Technical Project Lead Ivan Poupyrev and Dan Giles, PM for Jacquard by Google. Google's Jacquard 2.0 aims to ride alongside another experimental technology, the radar-based Soli tech in the upcoming Pixel 4 phone, to drive the company's ambitions towards an ambient computing future. And what will the clothing and wearables do that connect with this device? For now, gestures and taps to cue up Google Assistant on the go. What Google's showing me is the brain that's going to go into a line of clothing and fashion products this year, starting with an Yves Saint Laurent smart backpack. It looks like nothing, just a lump of black plastic with a row of gold contact pins on the bottom. I see a little black square held up in front of me.
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